And this might not always be the best performing keyword that brings you the most value! Why would you care about duplicate keywords? When you have multiple occurrences of the same keyword across your campaigns and ad groups, you let an online advertising platform – Google Ads, or Microsoft Ads- decide for you, which of these keywords should trigger an ad. They will take care that your keywords, the most essential component of Search Campaigns, are optimized to the level of perfection. Other tools are more focused on the analytical side of things and will be especially useful once paid search campaigns are live.Īdalysis makes the life of online advertising specialists easier with a set of PPC keyword analysis tools. Some specialized tools can help us conduct keyword research highlighting keyword suggestions that we might consider adding to our accounts, like Google Keyword Planner or Ubersuggest. PPC Keyword Tools are of great assistance to PPC managers, regardless of the size of their Google Ads or Microsoft Ads accounts.
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